Graphic designer, Swiss CFC. Specialised in marketing and communication. A practice between craft, strategy and digital.

My path gradually took me beyond graphic design itself, towards everything that builds a message, grows it and keeps it alive. Coming from the applied arts, then trained in marketing and communication and later in digital: three ways into the same trade, which teach you to ask not only whether a project is a success, but whether it reaches its goal.

Visual identities, posters, editions, digital content, social media, photography, video, interfaces or websites: I like moving from one medium to another and looking, on every project, for the truest way to carry an idea across. That range gives a whole view of a project and lets all of its real needs be held together, rather than treating each part on its own.

Thinking, research and experiment guide this way of working, without ruling out something more instinctive. Grasping a project as a whole, feeling its intent, its context and the people it speaks to: all of that comes before the search for a form. Graphic coherence counts as much as the emotion, the atmosphere and the meaning the result can carry.

From institutional communication to cultural, community and digital projects, these experiences have gradually shaped a generalist way of working, curious and adaptable. Civil service, for its part, revealed communication in its most human sense: supporting someone, listening, building a bond, easing an exchange or simply being there are all forms of communication, and they are what gives my work its meaning.