Graphic designer, Swiss CFC. Specialised in marketing and communication. A practice between craft, strategy and digital.

My path gradually took me beyond graphic design itself, towards everything that builds a piece of communication, grows it and keeps it alive.

Visual identities, posters, editions, digital content, social media, photography, video, interfaces or websites: I like moving from one medium to another and looking, on every project, for the truest way to carry an idea across. Working across media gives me a whole view of a project and lets me hold all of its needs together, rather than treating each part on its own.

The way I work rests on thinking, research and experiment, and just as much on something more instinctive. I like to grasp a project as a whole — to feel its intent, its context and the people it speaks to — before looking for the form. I look for graphic coherence as much as for the emotion, the atmosphere and the meaning the result can carry.

My experience, from institutional communication to cultural, community and digital projects, has grown a generalist way of working — curious and adaptable. Civil service also showed me communication in its most human sense: supporting someone, listening, building a bond, easing an exchange or simply being there are all forms of communication, and they are what gives my work its meaning.