12 Clothing label
M-ACC
An idea that became a label.
Started in 2017 in Neuchâtel while I was training at the Académie de Meuron, M-ACC is a Neuchâtel-based unisex clothing label, born of the wish to take a brand project all the way through.
From the visual identity to the collections themselves, I built the world of the label, designed the pieces, and ran several photo shoots to give it an image.
The project also let me explore textile production: choosing the materials, 100 % cotton fabrics, several printing techniques, and screen printing done in Switzerland.
The label was eventually stocked by a shop in Neuchâtel, taking the project from a graphic experiment to a real brand experience, from the first sketch to the shelf.
Products
Photography
